šŸ§€ ā€œMac & Cheese Glow-Up: Is Goodles Worth the Hype?ā€

We’re putting Goodles head-to-head with Kraft and Annie’s to see who really serves up the best bowl—nutrition-wise, money -wise and taste-wise.

šŸ›’ The Mac Match-Up:

Let’s be real: Mac and cheese is a top-tier comfort food. But in 2025, there are more options than ever. Some promise protein. Some say ā€œorganic.ā€ Some just taste like your childhood. So, which one actually delivers on taste, nutrition, and satisfaction?

We’re breaking down:

  • Goodles Cheddy Mac + Shella Good
  • Kraft Original
  • Annie’s Organic Shells & White Cheddar
Boxes of Goodles brand mac and cheese on a store shelf, featuring two flavors: "Cheddy Mac" (creamy cheddar and macaroni) in a turquoise box, and "Shella Good" (aged white cheddar and shells) in a red box. Both highlight 14g protein and 21 nutrients.
Nutrition facts for Goodles Cheddy Mac and Shella Good. Each prepared serving has 270 calories, 14–15g protein, 4–4.5g fat, and 48g carbs. Ingredients include chickpea and wheat protein, and extracts from various vegetables and mushrooms.
Kraft Mac & Cheese bulk pack with 18 boxes. The front label notes ā€œno artificial flavors, preservatives, or dyesā€ and displays a spoonful of the classic cheesy macaroni.
Nutrition label on Kraft Mac & Cheese showing 350 calories per prepared cup, 9g protein, 4g total fat, and 50g carbs. The label also shows a sodium value of 690mg and no added sugars.
Another view of Annie’s Organic Mac and Cheese variety packs on a warehouse display pallet. Boxes are stacked with visible flavor names and USDA Organic labeling.
Nutrition facts panel on Annie’s Organic Mac and Cheese boxes showing both dry mix and prepared values. Each serving (prepared) has 360 calories, 9g protein, 3g total fat, and 50g carbs.

šŸ“Š Nutritional Throwdown (per 1 cup prepared):

Brand Calories Protein Fiber Added Sugar Sodium Fat (Sat)

Goodles 270 14g 7g 0g 600mg 4.5g (2g)

Kraft Original 350 9g 1g 9g 690mg 12g (4g)

Annie’s Organic 360 9g 3g 0g 540mg 9g (4g)

āœ… Winner for Protein + Fiber: Goodles
šŸ½ Winner for Simplicity + Nostalgia: Kraft
🌱 Winner for Clean Ingredients: Annie’s


šŸ Ingredients Breakdown

Goodles:

  • Made with wheat + chickpea protein
  • Contains a blend of nutrients from broccoli, spinach, kale, pumpkin, etc.
  • Real cheese, no artificial flavors or preservatives

Kraft:

  • Enriched pasta + powdered cheese sauce
  • Contains preservatives and artificial color
  • 9g of added sugar (yes, really)

Annie’s:

  • Organic wheat pasta
  • Real aged cheddar
  • No artificial flavors or preservatives

šŸ’µ Price Comparison (Per Box + Per Serving):

BrandBox Price (Est.). Servings/Box Cost/Serving

Goodles $2.49–$2.99 2.5 ~$1.00–$1.20

Kraft (Original) $1.00–$1.25 3 ~$0.33–$0.42

Annie’s Organic $2.79–$3.49 2.5 ~$1.12–$1.40

🧾 Notes:

  • Goodles is the mid-price option, but packs more nutrition into each bite.
  • Kraft is the most affordable (by far), but also the least nutrient-dense.
  • Annie’s charges for organic and brand appeal—but you don’t get a big bump in macros or micronutrients.

šŸ’” RD Tip:

Cost matters. But so does what you’re getting for it.

Think of it this way:

  • Goodles gives you more protein, fiber, and nutrients for around $1 a serving.
  • Kraft is cheaper but comes with more sodium, sugar, and empty carbs.
  • Annie’s is clean but not complete—decent ingredients, lower protein, higher price.

If you’re shopping on a budget and care about nutrition, Goodles actually delivers some of the best value per nutrient of the three.

🧠 RD Thoughts:

Goodles is trying to be more than mac & cheese—and honestly, they’re doing a decent job.

You’re getting:

  • More protein than 2 boiled eggs
  • Prebiotics + 21 micronutrients
  • Fiber that actually keeps you full

Kraft? It’s nostalgic, sure—but it’s also higher in fat, sodium, and added sugar, with almost no fiber. And Annie’s? A nice organic option, but nutritionally speaking… it’s kind of middle-of-the-road.

ā€¼ļøBOTTOM LINE

Here is the NO BULL SHIT TRUTH: you absolutely can enjoy ANY MAC & CHEESE (with or) without added protein, and you should never feel guilty about it.


🄣 Here’s the Catch (because there always is):

Goodles is GOOD, but it still needs portion control. Just because it’s ā€œbetter for youā€ or ā€œhealthierā€ doesn’t mean it’s calorie-free. If you’re eating it thinking it’s a free-for-all because of chickpea flour and vitamins, you’ll be surprised how fast it adds up.


🄦 How to Upgrade Any Mac & Cheese:

  • Add protein: grilled chicken, turkey sausage, tuna, or even cottage cheese
  • Add volume: broccoli, peas, spinach, or riced cauliflower
  • Add balance: serve with a big side salad or roast veggies

šŸ“£ Ready to Eat Better—Without Cutting Out Comfort?

If you’re trying to lose weight or feel better without cutting your favorite foods, that’s exactly what I help my clients do.

āœ… Learn how to portion without punishing yourself
āœ… Build meals that are actually satisfying
āœ… Drop the ā€œgoodā€ vs ā€œbadā€ food drama

šŸ‘‰ Work with me 1:1
šŸ‘‰ Or join the Empowered Nutrition app community for support, recipes, and real-life tools

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